Maintain distance, maintain community.
In spring 2020, BBC StoryWorks partnered with the World Health Organization to promote physical distancing and protect communities during the pandemic. To ensure the creative resonated globally and locally, we enlisted animators from around the world to depict what physical distancing looked like in their own countries, and urged audiences to keep their communities safe by keeping a safe distance. The program yielded a long-form digital video and a :60 cut-down for social BBC World News TV.
Kindness connects us: pass it on.
Inspired by TikTok trends that united millions during the spring of 2020, BBC StoryWorks partnered with the World Health Organization to produce a social-first video encouraging audiences to stay connected through acts of kindness. The self-shot compilation celebrated a daisy chain of kindness connecting people around the globe.